Clear terms.
Better work.

1. About Word Heroes and these terms

Word Heroes provides content creation, marketing and related services. You can contact us at info@wordheroes.co.uk.

These terms apply to content creation, marketing and related services supplied by Word Heroes to business clients. They also contain the basic rules for using this website. Our services are not offered to consumers unless we expressly agree separate written terms. Nothing here removes a right that cannot legally be excluded.

2. How an agreement is formed

An enquiry or initial conversation does not create a contract. An agreement begins when you accept a proposal, statement of work, order form or other written offer from us, or when you instruct us to start and we confirm acceptance in writing.

The agreement is made up of:

1. the accepted proposal or other project document;
2. any data-processing terms or other written addendum agreed for the project;
3. these Terms of Service; and
4. the relevant Privacy Policy.

If documents conflict, the document higher in that list takes priority. A change is binding only when both sides agree it in writing.

3. Scope and changes

The proposal describes what we will create, what is included, the planned timetable, fees and any assumptions. Work outside that scope, including additional formats, channels, versions, meetings or revision rounds, may require a revised fee and timetable.

If either side identifies a sensible change, we will explain its effect before proceeding. We are not required to begin additional work until the change has been agreed in writing.

4. What we need from you

You agree to:

• give us accurate briefs, brand guidance, factual information and clear objectives;
• provide materials, access and feedback by the dates reasonably needed for the work;
• appoint someone with authority to give instructions and approve deliverables;
• check names, claims, prices, dates, technical statements, legal disclosures and other factual details before approval;
• make sure you have the rights, permissions and lawful basis needed for anything you supply or ask us to use; and
• use the deliverables lawfully and in line with applicable platform, advertising and industry rules.

We may rely on information and approval supplied by you. We are not responsible for an error, delay or claim caused by incomplete, inaccurate, late or unlawfully supplied client material.

5. Timings, feedback and approvals

Project dates are good-faith estimates unless the proposal expressly makes a date binding. A timetable may move if the brief changes, feedback is delayed, access is unavailable, a third party is late or an event outside our reasonable control occurs.

We will provide reasonable opportunities to review work as stated in the proposal. You should return one clear, consolidated set of feedback from the authorised contact. Revision requests must relate to the agreed brief. A new direction or new requirement may be treated as additional work.

Approval means you have checked the deliverable and authorise its use or publication. We will correct our own material failure to follow the approved brief if you notify us promptly. Later changes, updated facts or preference-based amendments may be chargeable.

6. Fees, invoices and expenses

Fees, deposits, instalments and invoice dates are set out in the proposal. Unless stated otherwise, fees exclude VAT and agreed third-party costs. We will not incur a material third-party expense on your behalf without approval.

Invoices must be paid in full, without deduction or set-off, by the stated due date. If an undisputed invoice is overdue, we may pause work after giving reasonable notice. We may also charge interest and recovery costs where the law or the proposal permits.

You must raise a genuine invoice query promptly and pay any undisputed amount on time. A pause caused by late payment may affect delivery dates and availability.

7. Intellectual property

Your materials

You keep ownership of the materials, trade marks, information and other rights you supply. You give us a non-exclusive licence to use, adapt and share them as reasonably necessary to deliver the services.

Final bespoke deliverables

Unless the proposal states otherwise, once all invoices for the relevant project have been paid, we assign to you the copyright we own in the final approved bespoke deliverables. This does not include third-party materials, our pre-existing materials or the working elements described below.

Our working materials

We retain ownership of our methods, know-how, templates, systems, reusable concepts, tools, source files, drafts and materials created independently of the project. Unless agreed otherwise, editable working files and unused concepts are not deliverables. Where our existing material is embedded in a final deliverable, we give you a perpetual, worldwide, non-exclusive licence to use it as part of that deliverable.

Portfolio use

Once work has been made public, we may identify you as a client and show the published deliverables in our website, portfolio, credentials and award entries. We will respect any confidentiality obligation or written restriction agreed before publication.

8. Third-party materials and platforms

Deliverables may use licensed fonts, stock assets, music, footage, software, templates or other third-party materials. Those elements remain subject to their own licence terms and cannot be transferred beyond the rights the licence allows. We will identify any material restriction that is reasonably relevant to the intended use.

Social networks, search engines, publishing tools, advertising services, booking platforms and other external services control their own rules, availability and algorithms. We are not responsible for a platform changing its features, rejecting content, suspending an account, losing data or changing how content performs. You remain responsible for your accounts, payment methods and compliance with platform terms.

9. People working on your project

We may use employees, trusted freelancers and specialist subcontractors to deliver the services. We remain responsible for managing the work we have agreed to provide and require appropriate confidentiality and data-protection commitments from people with access to client information.

10. Confidentiality and data protection

Each side will protect confidential information received from the other and use it only for the agreement. This does not cover information that is public through no breach, was already lawfully known, is independently developed or must be disclosed by law.

Each side will comply with applicable data-protection law. Our Privacy Policy explains how Word Heroes uses personal information as a controller. If we process personal data on your documented instructions, any agreed data-processing terms will also apply.

11. Claims, compliance and publication

We create content from the brief and information available to us, but we are not your legal, financial, medical or regulatory adviser. You are responsible for final factual and legal review, including regulated claims, promotions, testimonials, comparative claims, permissions, disclosures and sector-specific requirements.

We may refuse an instruction or suspend publication if we reasonably believe material is unlawful, misleading, discriminatory, infringing, unsafe or likely to damage another person’s rights. We will explain the concern and, where practical, help identify a suitable alternative.

12. Results and service standards

We will provide the services with reasonable care and skill. Content performance depends on many factors outside our control, including your offer, market, audience, budget, timing, website, sales process, competition and platform decisions.

Unless a specific written guarantee appears in the proposal, we do not guarantee rankings, reach, engagement, leads, sales, media coverage, platform approval or any other commercial result. Case studies and statistics describe particular circumstances and are not promises of identical results.

13. Pausing or ending an agreement

The proposal may set a minimum term, notice period or cancellation arrangement. If it does not, either side may end an ongoing service on reasonable written notice. Either side may end the agreement immediately for a serious breach that is not remedied within a reasonable period after written notice, or if the other becomes insolvent.

On termination, you must pay for work completed, time reasonably committed and approved non-cancellable third-party costs up to the termination date. We will supply completed paid-for deliverables and return or securely dispose of client materials as reasonably appropriate. Clauses intended to continue, including payment, confidentiality, intellectual property and liability, will survive termination.

14. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, deliberate wrongdoing, or any liability that the law does not allow us to limit.

Subject to that, neither side is liable for indirect or consequential loss. Word Heroes is not liable for loss of profit, revenue, opportunity, anticipated savings, goodwill or data arising from the services, except where the proposal expressly states otherwise.

Our total liability arising from the services will not exceed the total fees paid or payable for the project or service that gave rise to the claim. This cap does not reduce your obligation to pay properly due invoices. Each side must take reasonable steps to limit avoidable loss.

15. Events outside reasonable control

Neither side is responsible for delay or failure caused by an event it could not reasonably control, including widespread service outages, serious illness, natural events, industrial disputes, government action or failure of a critical third-party platform. The affected side will notify the other where practical and take reasonable steps to reduce disruption.

16. Website use

The website and its content belong to Word Heroes or our licensors. You may browse it and share links, but must not copy, scrape, republish, sell, misrepresent or commercially exploit its content without permission.

Website information is general and may change. We do not promise that the site will always be uninterrupted, error-free or available. Third-party links are provided for convenience and do not make us responsible for the linked website or imply an endorsement.

17. General terms

Neither side may transfer the agreement without the other’s written consent, except that we may transfer it as part of a genuine sale or reorganisation of our business. A delay in enforcing a right does not waive it. If a clause is unenforceable, the remaining clauses continue. No person other than the client and Word Heroes may enforce the agreement.

Notices about termination, breach or legal claims must be sent by email to the usual project contact and to info@wordheroes.co.uk. Routine project communication may continue through the channels agreed for the work.

18. Law and disputes

These terms and each agreement are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

If a disagreement arises, both sides will first try in good faith to resolve it through their authorised contacts. If that does not work, either side may suggest mediation before starting court proceedings. This does not prevent urgent action to protect confidential information, intellectual property or another legal right.