The ROI of Content Marketing
At our UK-based content creation agency, we've witnessed firsthand the transformative power of well-crafted, compelling, and engaging content. How you communicate with your audience can be the make or break your business. Curious about the tangible benefits? Here are just a few of the ROI advantages of a well-planned and strategic digital content approach:
Positive ROI
Companies that regularly produce content are 14x more likely to achieve a positive ROI than those that don’t.
Increased Lead Growth
Businesses that blog experience 126% higher lead growth than those that don’t.
Cost-Effective Marketing
Producing content costs 62% less than traditional marketing formats but generates 3x the leads.
More Website Backlinks
Writing a blog can result in 94% more links to your website, enhancing traffic and search engine rankings.
Enhanced Credibility
70% of consumers prefer to learn about a company through a blog rather than an advertisement, establishing your brand as a trusted authority.
Higher Search Engine Rankings
Google values comprehensive content. Posts that are at least 2,000 words long have a higher chance of ranking on the first page.
Increased Sales Leads
Long posts generate 9x the sales leads of short ones, offering more opportunities for lead generation.
Boosted Website Traffic
Businesses posting 4 or more articles per week receive 3.5x the website traffic compared to those posting 1 or less.
Improved Customer Retention
Businesses that consistently provide valuable blog content see 60% higher customer retention rates, building long-term loyalty and repeat sales.
Crafting compelling content, videos, and digital narratives.
Word Heroes Ltd
128 City Road
Islington
London
EC1V 2NX
United Kingdom
